Background Information
Designing specifically for email is not the same as designing for print or even for web use. One of the most common ways that email campaigns lose their effectiveness is when they are not designed specifically for the channel, and instead are a direct marketing campaign, brochure, or website that has simply been replicated as HTML.When designing for print, you can rely on fonts, colors, paper stocks and other elements to communicate a message and expect that the finished product will look exactly how you planned once you are able to hold it in your hands. But when designing for email, you have to make sure your work is suitable for a wide variety of setups and environments.
As you prepare your artwork for use in your custom templates, we have provided in this section a few tips to help ensure an effective email template design. You may also want to review these additional resources:
It’s also important to remember that all the best design efforts in the world won’t do much good if recipients are not opening your emails. The from name and subject line will play a large role in the decision recipients make about whether or not to open your email, so consider using your company’s name rather than a potentially unknown individual in the from line. And be sure to spend time to craft a subject line that is brief, informative and engaging.