What are the recommended dimensions and other specifications for our template?
Design Recommendations
- Dimensions - recommended maximum 650 pixels wide
- Composition - balance images and text areas (design should not be one single image, nor should all text be built as images)
- Layout - design for the preview pane; include all important information "above the fold" and pay special attention to the upper left corner
- Interactivity - do not include Flash or animated GIFs (they will not work in most email programs); do include several hyperlinks to encourage recipients to click through
- Outlook considerations
- Editable text can only be on a solid color background (gradients and other images behind editable text are not compatible)
- Repeating images are not compatible (watermark backgrounds behind the template will be removed; horizontal images will not stretch if content is entered forcing template wide)