How can I ensure successful delivery of the email messages the system sends on behalf of our everyday email domain?

When you use your everyday email domain (e.g. abccompany.com) as a profile from address for a campaign, our system sends an email message on your behalf.

Sender Policy Framework (SPF) is regarded as the industry standard for email servers to properly identify and confirm that a third-party sender is authorized to send mail on a particular domain's behalf. It was created in 2003 to help close loopholes in email delivery systems that allow spammers to "spoof" or steal your email address.

Your web hosting provider or email administrator can use an SPF record to indicate that the mail being sent from our system on your behalf is legitimate, thus helping to ensure the successful delivery of those email messages. Maintaining an SPF record shows that the sender is trustworthy - that you really are who you say you are - and leads to higher confidence that the message is not spam.

SPF records operate at the Domain Name Service (DNS) level. Meaning, the technical area where servers are translated from domain names (abccompany.com) into IP addresses. An SPF record is a type of TXT record that lets you explicitly define the outgoing mail servers that are authorized to send email from your domain name.

Your email administrator or web hosting provider can configure the TXT SPF record for your domain to authorize our system to deliver messages on your behalf by following these steps:

1. Setup a TXT SPF record on the IP addresses for your existing everyday email domain (if one does not already exist).
2. Append your existing TXT SPF record with the following:
   include:mailsvr.com