Web Tracking

When you add web tracking to your web site, you will be able to view additional reporting data about the web pages that a recipient visits after clicking a link from within an email campaign.

For example, if your company's website is abc.com, and you enable web tracking and include links in your campaigns such as www.abc.com/example, the system will be able to record what additional pages the recipient navigates to on the abc.com domain after clicking abc.com links in email campaigns.

With web tracking, you will be able to view which specific web pages recipients visit as direct result of email campaigns.

How to Enable Web Tracking

The below line of code must be added to every web page on which you want to enable web tracking:

<script type="text/javascript">
document.write(unescape("%3Cscript src='http://emailcb.com/wt.js' type='text/javascript'%3E%3C/script%3E"));
</script>

Additional Notes

• Ideally the web tracking code should be placed before the closing body tag (<\BODY>) code section of each page.
• If you have a have a custom sending domain in place, replace the "emailcb.com" domain above with your custom sending domain.
• There is no limit to the number of pages or web sites the code can be added to.

Review Web Tracking Data

The reporting data recorded from web tracking can be viewed in the Interaction tab of Reports, under the "Pages" and "Pages by Recipient" sub-navigation items.

Note the Pages and Pages by Recipient reporting data reflects activity for both multi-page campaigns and for external web page tracking.