Plain Text

A default plain text version is automatically created for each campaign based on your account settings.

Every time a campaign is sent, it is sent as a multipart message. This means that an HTML version and a plain text version are sent out simultaneously, and each recipient device (desktop computer, mobile device, etc.) and their specific settings dictate which version is displayed. This is done to maximize deliverability across the wide range of possible devices and settings. 

Depending upon your campaign content and intended audience, you may also want to provide a direct option for recipients to access the plain text version of your campaign.  

To modify the plain text version for a single campaign:

  1. Go to the Content step of an in progress campaign.
  2. Click the Plain Text text link near the top of the content.
  3. Click into the main area to modify the plain text version, or click the Insert Page Content button to insert selected content from another page as a starting point. Select the page from the Page drop down, and then select from the Content Area drop down. Once you have located the content you wish to insert, click the Insert button and it will be automatically added to the plain text version.
  4. Note at a minimum, two tags must be included in the plain text version: a link to view the web version ([recipient_url_pt]) and a link to opt out ([recipient_url_unsubscribe]). If needed, these tags can be inserted into the plain text content using the Insert View Tag or Insert Opt Out Tag buttons.

You can also contact your administrator to request a modification to the default settings for the plain text version at your company.

To insert a link to the plain text version:

  1. Go to the Content step of an in progress campaign.
  2. Click into the editable area, and select the text or image you wish to link. (If no text or image is selected, the text "Plain Text" will be used as the link.)
  3. Click the Create Link icon in the editing toolbar, and click the Page tab.
  4. Select Plain Text from the drop down menu. 
  5. Click the Create Link to Page button.