How can I tell the percentage of recipients viewing my campaign on a mobile device? How do I see which email provider recipients used to view my campaign?
You can view which email client recipients used to view your campaign in the campaign reports:
- Click Reports in the main navigation menu.
- Click the name of the campaign to view its reporting details.
- Click the Delivery tab.
- Click the Email Clients sub-tab.
The list of email clients we were able to obtain will be shown along with the number of views and clicks recorded per client.
This information is obtained via the user agent information that is sent back to the system when a recipient views a campaign. This means the details are somewhat limited by what information the recipient's device is able to send to us, including:
- Gmail made a change in late 2013 to how it handles image calls on their end (including the image we use to track views). This means that all we know is that Gmail was used to view the email (shown in the list as "Other - Gmail image proxy"), unfortunately we no longer know which device was using Gmail at that time.
- Web-based email applications accessed via a web browser such as Hotmail, Yahoo, etc. are also not able to be shown - we receive data regarding the web browser that was in use (shown in the list as "Browser - Chrome", "Browser - Firefox", etc.) but unfortunately we are not able to determine which email client was in use at the time.
Also please note for the table shown, "View Rate" and "Click Rate" actually refer to the % of the campaign views and clicks that were done on that email client (not the % of views or clicks from recipients on that email client). Those headings will be updated soon to reflect that clarification.