Social Meta Tags

With social meta tags, you can set an image and/or a description to be used when sharing your campaign on social networks.

In this article

Create Social Sharing Image

To ensure the best image quality across social sharing networks, keep in mind the following image dimension guidelines:

  • Optimum dimensions: 1200 pixels wide by 628 pixels high
  • Minimum dimensions: 600 pixels wide by 314 pixels high

If the image you want to use for social sharing is already stored in your Content Library at a width of at least 600 pixels:

  1. Click the Content Library link from the Manage box on the home page.
  2. Click the drop down arrow icon next to the name of the image, and select Copy.
  3. Enter a name for the new image, and click the Copy button.
  4. Click the drop down arrow icon next to the name of the newly created image, and select Edit.
  5. Click Resize and drag from the image's lower right corner and/or click Crop and adjust the cropping box as needed to achieve the optimum dimensions (1200 pixels wide by 628 pixels high).
  6. Click the Save button.
  7. Click Yes, Save to confirm the changes on the new image, and then click Go to Browse or X to close the dialog.

Or to create and upload the image you want to use for social sharing:

  1. On your computer, resize and crop your selected image to the optimum dimensions (1200 pixels wide by 628 pixels high).
  2. Click the Content Library link from the Manage box on the home page.
  3. Click the Upload Manually button.
  4. Deselect (untick) the "Optimize large images for email" option so that the original 1200 pixel width of the image will be maintained on upload.
  5. Click the Select Files button to choose the image from your computer.

Set Social Sharing Image

  1. Click the Campaigns tab in the main navigation menu.
  2. Click the down arrow icon next to the campaign, and select More.
  3. Click the Social Media tab, and then click the Social Meta Tags sub-tab.
  4. Click Select Image to choose an image from the Content Library based on the specifications above, or click Generate Campaign Thumbnail (an image will be created of the campaign forcibly scaled to 240px square similar to template thumbnails).
  5. Click the Update Social Meta Tags button.

Set Social Sharing Description

To set a social description for a campaign:

  1. Click the Campaigns tab in the main navigation menu.
  2. Click the down arrow icon next to the campaign, and select More.
  3. Click the Social Media tab, and then click the Social Meta Tags sub-tab.
  4. Enter the description you would like to appear for the campaign link when it is posted on supported social networks by recipients.
  5. Click the Update Social Meta Tags button.

Troubleshooting

If you experience issues when using social meta tags:

  • Some social networks do not support the description field and will instead pull in the campaign subject.
  • Social meta tags will be copied when a campaign is copied, so they may need to be updated.
  • Social networks will also cache posts created for a given campaign based on its URL, so you may need to start a new campaign to see the desired results.