Why is my mail merge field not appearing correctly?

The web version of your campaign (which is accessed by the "click here" text in the pre-header and is also used for social sharing) does not display any recipient-specific mail merge fields due to the fact that it is often seen by and shared with individuals beyond the original recipient.

We always recommend testing or previewing that your mail merge tags are populating correctly using the Recipient Preview feature.

If you would like for generic text to display in place of the recipient-specific details, you can setup fallback values for the contact fields. These will be the values used for recipient-related merge tags when there are not specific values stored in those fields for a contact and when the web version of your campaign is viewed.

To setup fallback values for the standard contact fields:
  1. Click Settings in the upper right of your account.
  2. Go to the My Settings tab.
  3. Click the Contacts text link.
  4. Click the Fallback Values setting.
  5. Enter your desired fallback values, and click the Update button.
  6. To setup fallback values for custom fields, you will need to edit the custom field.

To setup default fallback values for all users in your office/company, contact your Administrator to make the request or contact Support for further assistance.