Dynamic Content

Use dynamic content to display specific content based on the recipient's details.

In order to setup dynamic content, you must have the data stored for each recipient in a contact field (either one of the standard system fields or in a custom field that you have setup). If the data is not stored in the system, you will need to export the list of contacts, add the data in Excel or another spreadsheet program, and then import the contacts (selecting Update as the duplicates option) in order to map the new data to a specific field (which will be used in setting up the dynamic content tag as outlined below).

To setup a dynamic content tag that will populate with different content:

1. Go to the Content step of an in progress campaign.
2. Place the cursor at the point where you wish to insert the dynamic content tag (it will be the placeholder for the content).
3. Click the Insert drop down menu, and select Dynamic Content.
4. Click the Add Tag button (or Add a Tag text link if no tags exist).
5. Enter a title for the tag. The title will display in your campaign content only as a placeholder.
6. Under "Default Content", enter the content that should display if no conditions are met for the recipient. 
7. Under "Conditions", select the field, match rule, and value that should be used for your first condition. Then enter the content that should display if that condition is met.
8. For each additional condition you wish to setup, click the Add Condition button, and repeat step #7 to detail the conditions under which that specific content should display.
9. When you have finished entering all of the conditions, click the Add button.
10. In the row for the dynamic content tag that you have just created, hover over the tag and click the Use jump to link - or click the drop down arrow and select Use - to insert the dynamic content tag into your content.

You should also send a few test campaigns to ensure the dynamic content tag is working as intended before sending your final campaign.