Publications
Publications provide the highly automated distribution of content with minimal effort. Administrators can streamline campaign creation by publishing content to be sent automatically or to be sent by users.
An email campaign series is centrally created and then published to users for distribution to their contacts.
Users can enable publications that have been shared with them and choose to have new issues sent to all of their contacts or only certain groups.
When a new issue is published, the individual campaigns are copied into each user's account that has enabled the publication. Depending on the settings established by the publisher, users may also be able to edit each issue before it is sent.
Reports are available to users as normal, and roll up reports are available to the publisher for high level analysis.
Key Terms
- Publication - a series of email campaigns, such as a monthly or quarterly newsletter, an annual series of holiday and event messages, or any other content that is regularly distributed
- Publisher - usually an administrator, often a part of the corporate or head office marketing or communications team
- Issue - a campaign created as a part of a publication; issues bypass template access restrictions (meaning a user does not need to have access to the template used to create the issue in order to edit) but cannot be copied
- Distribution - method by which new issues are sent from users' accounts:
- Sent Automatically - send from all user accounts on a specific date and time
- Sent by User - set expiration date before which users must send or schedule
- Sent by User upon Approval - set expiration date before which users must submit for approval and send or schedule
- Sent Immediately - send from all user accounts as soon as the issue is published