What are the campaign reporting statistics?

Every campaign collects valuable reporting data and statistics. To access the data for a particular campaign, click Reports in the main navigation menu and under the Campaigns tab, click the name of the campaign to access its details.

Summary tab

Recipient Statistics Panel

• Viewed - total number of unique recipients who have viewed the campaign at least once, and the view rate (percentage of recipients who have viewed the campaign at least once).
• Not Viewed -  total number of unique recipients who have not viewed the campaign, and the not viewed rate (percentage of recipients who have not viewed the campaign).
• Bounced - total number of unique bounced recipients, and the bounce rate (percentage of recipients who have bounced).
• Sent - total number of recipients the campaign was sent to.
• Repeat views - any subsequent views in addition to the first unique view. For example, when a recipient views an email campaign once, it is recorded as a unique view. If the same recipient views the campaign at a later time - or forwards the campaign to others and they also view it - these are recorded as repeat views.

Interaction Statistics Panel

• Views - number of unique views and total views (total views including any additional views by the recipient or anyone else they may have forwarded the campaign to).
• Clicks - number of unique recipients who clicked on at least one link and number of total clicks.
• Replies - number of unique recipients who replied and number of total replies.
• Opt outs - total number of recipients who opted out (the unique and total numbers will always be the same, as each recipient can only opt out once).
• Spam reports - total number of spam reports received (the unique and total numbers will always be the same, as each recipient can only generate one spam report per campaign).

Detailed reporting

Click on any statistic to drill into more detail, or click the Recipients, Interaction or Delivery tabs to access more detailed reporting on each of the summary statistics. For example, in the Recipients tab, you may click the Sent, Viewed, Not Viewed text links to view, print or export the detailed list of recipients.

Recipients tab

• Sent - list of recipients the campaign was sent to.
• Viewed - list of recipients who viewed the campaign at least once.
• Not viewed - list of recipients who did not view the campaign.
• Bounced - list of recipients who bounced.

Interaction tab

• Links - list of all links in the campaign, number of clicks by link, click to open rate (percentage of recipients who viewed the campaign and clicked at least one URL), and the breakdown of which link represented which percentage of clicks.
• Links By Recipient - list of all recipients who clicked a link showing which link they clicked.
• Clicked - list of recipients who clicked at least one URL.
• Not Clicked - list of recipients who did not click at least one URL.
• Replies - list of recipients who replied.
• Forwards - list of recipients who clicked a Forward to a Friend URL in the campaign (note recipients who clicked "Forward" directly from within their own email client are not tracked here).
• Opt Outs - list of recipients who opted out.
• Spam Reports - list of recipients who reported spam.
• Pages - list of all pages in the campaign, and number of views per page.
• Pages By Recipient - list of all recipients who viewed a page showing which page they viewed.
• Actions - comprehensive list of recipients who had at least one interaction with the campaign (e.g. clicked a link or replied or opted out) 

Delivery tab

• Bounces - breakdown of hard and soft bounces.
• Bounces By Recipient - list of recipients who bounced and the bounce details.
• Groups - list of groups sent the campaign, and key statistics by group.
• Domains - list of domains sent the campaign, and key statistics by domain.
• Email Clients - list of email clients (such as Outlook, iPhone, web browser) where the campaign was viewed.

Locations tab

• By Country - breakdown of key campaign statistics by country (based on IP address recorded when campaign was viewed).
• By Recipient - list of location data by recipient (based on IP address recorded when campaign was viewed).

Stream tab

Running list of all campaign related activity.