How can I prevent campaigns from going to the Spam or Junk folders?

To prevent your campaigns from being routed to the Spam or Junk folders:

  • Send campaigns only to legitimate opted in and active contacts. By ensuring your recipients have granted you permission to email them and are expecting to receive email communications from you, your reporting statistics will reflect active engagement thus preventing messages from you as being classified as Spam or Junk.
  • Ensure the email domain used in your profile address has the correct SPF records configured. Or if sending from a non-corporate email domain, use the system email address option.
  • Ask your contacts to whitelist you. 
  • Avoid content that can trigger Spam and Junk filters.
    • Most spam filters also look for specific words in the sender's name, subject or email content that refer to money, special offers or opportunities. The usage of text such as Limited Offer, Opportunity To Invest or As Little As $2,000 will get the attention of most email filters, as will the unnecessary use of capitals or symbols (e.g. !!!, Save $$$).
    • The rules for Junk mail folders will vary depending on which email program the recipient is using. For example, the settings for Outlook's Junk mail filter are set by Microsoft and are based on the content of the email (i.e. certain words).
    • Include a combination of actual text (not images of text) and images in your campaigns. Campaigns comprised entirely of images can be misinterpreted as spam.
  • Use the system's spam checker before sending. You can run your campaigns through a spam checker during the Preflight Report on the Preview and Send step. This feature will look for characteristics of spam based on common spam filtering software and will return a report highlighting aspects of the email it considers to be at risk. The various messages displayed all allow you to pinpoint the areas that need to be corrected, and steps can be taken to minimize the chances of your campaign being classified as spam.
    • From the Preview and Send step of a campaign, click the View Report or Fix Problems text link in the upper right to launch the Preflight Report window.
    • Click the Spam sub-navigation item.
    • Click the Check Spam Rating button.
  • For campaigns being sent internally, ask your IT department or email administrator to:
    • Whitelist emails from CampaignBreeze and/or
    • Add a rule to your company's MS Exchange/Outlook group policies to route all emails sent by CampaignBreeze (domain: emailcb.com or your custom sending domain) to the inbox (not junk/spam).